Program
Phygital experiences
December 9th 17.00-19.00 CEST
The Venue:
Next Gen Retail hub at Sankt Paulsgatan 22A, 118 48 Stockholm
It's made for the innovators and companies that are driving and creating solutions for the next generation of retail.
FINALLY, WE CAN MEET IN PERSON!
We have 40 seats available so get them! First come first serve.
You can also attend via Teams.
Dear CMO goes TECH member, It’s time for our 15th CMO goes Tech event – and as usual, we made sure to invite passionate thought-leaders and interesting speakers on stage.
Polestar and the retail agency Work-shop will share their phygital experiences!
The Fifth Industrial Revolution is creating new ways for people to interact with the world around them, which means that there are more opportunities than ever before for customers to connect to businesses in a whole new way! 88% of customers expect companies to accelerate digital initiatives and there are many successful companies that meet these rising customer expectations with relevant and personalized interactions across all kinds of devices, channels, and in-store interactions. In this context many claims that the future of great customer experience is Phygital (Physical and Digital)!
17.00 Welcome to the 15th CMO goes Tech-meetup.
The Team behind CMO goes Tech; Gül Heper, Ulf Kruse, and Alexander Niléhn will kick off the event.
17.05 Polestar - Does the world really need another car brand? Not really – if you do things like everybody else.
Nils Rylén- Head of Global Marketing Communications & Marketing Sweden at Polestar The premium electric car brand Polestar was founded in 2017 and the global HQ is located in Göteborg, Sweden. Get some insight on the work on building the Polestar brand in Sweden and globally. The young brand has created some traction in its focus areas; design, sustainability and innovation. Polestar has the ambition to improve the society we live, by delivering a complete driving experience as joyful, entertaining, and as memorable as possible, with as minimal impact on the environment as possible.
17:25 WorkShop The Consumer Experience Agency - “Don’t Do Tech, Do Consumer Experience”
Mattias Schedvin, Senior Retail Strategist, WorkShop
It’s all about understanding the perfect mix of concept design, experience and seamless digital integration. Always with true consumer value at heart.
WorkShop creates global concepts for brands such as Nespresso, Electrolux, Nike, Sonos and many more.
17:45 Panel discussion
Nils Rylén- Head of Global Marketing Communications & Marketing Sweden at Polestar
Mattias Schedvin, Senior Retail Strategist, WorkShop
Discussion on the topic phygital experiences challenges and success factors.
Please prepare questions for the panel during the presentations.
18:00-19:00 Mingle for those who meet at the event venue.
Looking forward to seeing you,
Gül, Ulf & Alexander
And a special thanks to Confetti for the great support so we can invite our members to our meetups, with your fantastic tool.
